Taking yet another cue from the Snapchat playbook, Instagram now offers geostickers in its ephemeral Stories feature. It’s currently only live in two cities (Jakarta and New York City) and offers visual accessories that represent your present location, down to the neighborhood.
The stickers will also act as a location tag, so viewers can tap on them to be taken to location page for more photos in that area. Instagram says this is just an early version, so a wider rollout to other cities will likely come soon. Personally, I’m still waiting on that MSQRD integration. Come on, Instagram. We all know it’s inevitable.
The update is available today on both iOS and Android.